Gen Z is the demographic group born between 1997 and 2012, and they are becoming increasingly interested in skincare. In fact, according to a report by the NPD Group, Gen Z is driving growth in the skincare market. In this blog post, we will discuss some of the skincare routine practices that are popular among Gen Z and how they differ from previous generations.
First, it's important to note that Gen Z is more educated about skincare than previous generations. They have grown up with access to a wealth of information online and are more likely to research skincare products before purchasing them. Additionally, they are more conscious of the ingredients in skincare products and are more likely to look for products that are free of harmful chemicals.
One of the key skincare routine practices among Gen Z is the use of face masks. Face masks have become increasingly popular in recent years, and Gen Z is leading the way in this trend. They are particularly interested in sheet masks, which are easy to use and provide a variety of benefits, such as hydration and brightening. Many Gen Zers also enjoy using clay masks, which help to absorb excess oil and impurities from the skin.
Another popular skincare practice among Gen Z is the use of serums. Serums are concentrated formulas that are applied to the skin after cleansing and before moisturizing. They are designed to target specific skin concerns, such as fine lines, wrinkles, and uneven skin tone. Gen Z is particularly interested in serums that contain ingredients such as hyaluronic acid and vitamin C, which have been shown to have anti-aging benefits.
In addition to using face masks and serums, Gen Z is also more likely to use skincare products that are specifically designed for their skin type. For example, they are more likely to use products that are labelled as "oily skin" or "sensitive skin" than previous generations. They are also more likely to use products that are labelled as "non-comedogenic," which means they won't clog pores.
Gen Z is also more likely to use skincare products that are designed to target specific concerns, such as acne or dark circles. For example, they are more likely to use products that contain salicylic acid, which is known to help reduce the appearance of acne. They are also more likely to use products that contain caffeine or retinol, which can help reduce the appearance of dark circles.
Another trend among Gen Z is the use of natural and organic skincare products. They are more likely to choose products that are made with natural ingredients and are free of harmful chemicals. Additionally, Gen Z is also more likely to use skincare products that are cruelty-free and sustainable.
Finally, Gen Z is more likely to use skincare products that are specifically designed for men. Men's skincare is a growing market, and Gen Z is more likely to use products that are designed for men than previous generations. For example, they are more likely to use products that are labelled as "men's shaving cream" or "men's facial moisturizer" than previous generations.
In conclusion, Gen Z is driving growth in the skincare market and their skincare practices are different from previous generations. They are more educated about skincare, more conscious of the ingredients in skincare products, and more likely to use face masks, serums, natural and organic skincare products, and skincare products that are designed for men. Additionally, they tend to use skincare products that are designed for their specific skin type and target specific concerns. Skincare companies should consider this demographic when developing and marketing their products.